A guide to Social Media Imagery

A small business guide to social media imagery

Social media is fast becoming an unavoidable channel for many business owners. It’s often where customers will turn to in order to tell friends and relatives about a particular positive or negative experience. 78 percent of people who complain to a brand via Twitter now expect a response within the hour. In a different light, business owners can now target customers with huge precision. From recognising job titles, salaries, age, location and more. It presents a huge opportunity to tap directly into potential customers. Upon signing up to social media channels you are usually prompted to upload a profile picture and cover photo. Then the frustration kicks in. Occasionally, even the sizes they give you don’t really match up with what is shown, particularly across devices. What might look fine for Desktop looks awful on mobile.

This small business social imagery guide is here to solve that problem by helping to determine what the actual sizes are for the big social networks. Feel free to skip using the links below to the network you need right now.

Facebook Social Imagery

Facebook social imagery sizes for small business

Of all the social media sites out there, Facebook is the one that can’t really be avoided (unless you’re Apple). It allows you to have a direct channel for your customers to gain better interaction and communication. It can also really help in building a stronger reputation in your local area. So what facebook banner sizes are needed? Take a look below.

Profile picture

At least 180 x 180 pixels.

Cover photo

Needs to be 820 x 312 pixels. Anything smaller will look too stretched.

Shared image

Facebook recommend that you create them to 1,200 x 630 pixels for best scaling.

Twitter Social Imagery

Small business social media imagery Twitter

Twitter provides a platform for your business to really engage with the hot topics that are happening within your industry. Whether your a restaurant or a small legal practice, being involved in discussions can help get you noticed. So it is no wonder that 70% of small businesses are currently active on twitter. Below are the key social image sizes that you need to know as a small business.

Profile photo

400 x 400 pixels is the optimum amount which will give you the clearest picture.
Max 2mb


Twitter recommends you use 1,500 x 500 pixels.
Max 5mb

Shared images

440 x 220 pixels (2:1 ratio) is what you want to go for. You can create larger images but only this pixel section will be shown across all devices.
Max 5mb


Linkedin Social Imagery

linkedin social media sizes for business

Linkedin calls itself the worlds largest professional social network. And with 467 million  registered users, it’s not difficult to see why. The professional network can be particularly useful for attracting local talent for your company or getting in touch with contractors or freelancers.

Company logo image

Best fit is 300 x 300 pixels so square size.
Max 4mb

Company cover image

Best fit is 1536 x 768 pixels, you can go smaller but it is not recommended. You may need to play around if featuring a specific number, letter or object.
Max 4mb

Banner images for sharing

646 x 220 is the minimum size for sharing on linkedin
Max 2mb

YouTube Social Imagery

Youtube social imagery sizes for new channel business

According to Google 50% of internet users look for videos of related products or services before visiting a store. So with only 9% of small businesses in the US using YouTube theres an obvious opportunity for growth. To get your YouTube channel setup for your small business, you’ll need to get your images right though. The below sizes are all you need to get started.

Channel profile image

Stick to 800 x 800 pixels for best resolution.

Channel cover photo

Recommended sizing is 2560 x 1440 pixels
Max 4mb


Is your social network not featured here? Let us know in the comments and we’ll get updating!


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